Why Blogs Are Beating Out Ezines … And Matter So Much to Your Platform
I was all set this morning to write about something totally different in this problem … but thanks to the power of sites, I’m here to deliver a totally different message. Namely the ascendance of sites over ezines. First of all, you may notice that you’re not getting a whole lot of issues of this ezine from me. Why? Because I’ve come to understand that blogging is definitely faster. It’s more immediate. It’s got a wonderful airstream of energy that follows each post. And because it’s less formal, it’s less work — but still communicates just as effectively as an ezine … perhaps even more so.
This point was made wonderfully clear for me just this morning by Stacy Brice, who runs the noteworthy VA training program, AssistU. Stacy sent up a very thoughtful comment to my ‘Painless Self Promo’ blog, under the header ‘The Future of the Ezine’. Which led to an email, which led to a lengthy phone call. Stacy and I had a real heart to heart about this ezine vs. blog thing … and here’s what I’ve decided is the state of things at the moment.
1. We’re in a transitional shift from ezines to blogs. This has mainly regarding people being hesitant to stop old comfy methods for a few momemts of learning fresh technology, downloading RSS desktop applications, etc.. It had been like this right before we exchanged in vinyl fabric for CD’s, telepathy for mobile phones and to-do lists for Hand Pilots. Plus some people have never shifted forward. Those folks who do are pretty content.
2. Blog technology offers finally leapt up to the dish. It’s occurring; it’s right here; it’s for the cover of Business Week. Sites can’t become dismissed as fringe techie place. They’ve gotten very easy to make use of, and read, that there surely is hardly any denying them. Blog page creation software program du jour can be typepad and wordpress. Typepad sites exist on the website for a little monthly charge. WordPress blogs can be found by yourself site free of charge. Typepad’s even more elegant. WordPress can be more fundamental and functional. I’m running a test to see which will eventually work better for me.
3. It’s no longer all about the list. I am still an advocate of ezines, but I believe the list/email connection is rapidly unraveling. My own lists have declined in size as have those of every Net marketer I know. Ezines have peaked and crested in their usefulness and appeal. Meanwhile, blogs are hot. AND you can capture names on them. (See my blog for details on how to do that.)
4. We’re no longer happy with passive activities. Maybe as a culture we’ve grown completely sick of sitting around doing nothing … all those hours of reality TV? We’ve now begun to expect to participate in our entertainment, even when it comes to reading websites. So blogs — which allow comments from readers — are the perfect medium. (This is also why my current theater project, at serenityhawkfire.com, is an entirely interactive theater piece.)
5. We’ve become a less formal culture. These days, our world is all untucked; clothing is big and slouchy, coffee is slurped in paper cups on the run. Even TV has disappointed its defenses, displaying us once we ‘actually’ are. So that it is practical that sites, which feature quicker, much less formal entries even more in the design of a journal, are becoming larger than ezines. Sites are informal. Ezines take preparing, layout, need regular entries and have a lot more period.
6. Blogging is quicker. How long can it try make an admittance? Five to 10 minutes, I’d state. My ezine, in the meantime, requires 1-2 hours. Yes, you must do more blog page entries, but they’re barely brain surgery. Rather, they may be quick insights you supply from your existence on the run. And they also are read within the same spirit.
7. Blogs are precious by the press. That’s where most all press study on who’s who and what they’re up to is currently done. It utilized to become that your trustworthiness as a press subject was examined strictly by your website; that is where the media looked first to get a beat on you. Know they want to know what you’re posting on your blog — even if it doesn’t have a ‘media room’ like your site (hopefully you’d have that linked somehow in your margins.) And they want to know what kinds of posts and comments your getting.
If you’re still working on building up your ezine list, I recommend you beef it up by including a blog in your offerings. It will energize your website, attract Google and Yahoo ranking and generally create more buzz.
If you have a blog but have not maximized it by setting up a name capture tool, or do not post frequently, give that a whirl, too. You’ll be amazed at who halts by!
And when you have applying for grants the sensitive blog-ezine active, email them if you ask me — or better still, stop by my blog page and post them on the newest comment. After that we’ll all have the ability to discover them and add remarks of our very own.
Here’s towards the carrying on discussion. May your site bring your system, and arranged people talking!